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How is AI changing FinTech and the Financial Markets?

As AI continues to permeate various facets of financial services, the market size is poised to experience substantial expansion in the coming years. Initially valued at $8.23 billion in 2021, the global AI in FinTech market is anticipated to surge to $61.30 billion by 2031 (Allied Market Research).  

These statistics underscore the significance of AI technology in reshaping the FinTech landscape and highlight the growing importance of this intersection for industry players and stakeholders alike.

Amidst this transformative wave, I have had the pleasure of collaborating with some of the world’s most innovative and disruptive AI companies. These trailblazers, including Arteria AI, Imandra, Arabesque, Quantexa, Feedzai, and ThetaRay, have pioneered cutting-edge technologies and spearheaded groundbreaking initiatives that have reshaped the FinTech landscape.

This article discusses:

  • AI disruptors that will impact the FinTech space in 2024
  • How can candidates break into AI?
  • Artificial intelligence trends for the rest of 2024

Which other AI disruptors are significantly impacting the FinTech industry in 2024?

Robotic Process Automation (RPA) Providers

Companies offering RPA solutions leverage AI to automate repetitive tasks, streamline processes, and enhance operational efficiency in FinTech. These solutions are particularly impactful in areas such as account reconciliation, data entry, and fraud detection. Providers like UiPath, Automation Anywhere, and Blue Prism are prominent in this space.

Personalisation and Customer Experience Enhancement

AI-powered analytics platforms are revolutionising the way FinTech companies interact with customers. By analysing vast amounts of data, artificial intelligence algorithms can offer personalised financial advice, tailored product recommendations, and optimised user experiences. This leads to improved customer satisfaction and loyalty. Companies such as Kasisto, Personetics, and Salesforce, along with their Einstein AI, are leading the charge in this domain.

Risk Management and Compliance Solutions

AI is playing a crucial role in enhancing risk management and compliance practices within the FinTech industry. Advanced machine learning algorithms can analyse transactional data in real-time to detect anomalies and potential instances of fraud or money laundering. Moreover, AI-driven compliance solutions help FinTech companies navigate complex regulatory landscapes more efficiently. Companies like ComplyAdvantage and Quantexa are prominent players in this sector.

Algorithmic Trading and Investment Management

AI-powered algorithms are increasingly dominating the realm of algorithmic trading and investment management. These algorithms can analyse market trends, sentiment analysis, and other relevant data points at lightning speed to make informed trading decisions. As a result, FinTech companies utilising AI in this space often achieve higher returns and reduced risks. Notable players include QuantConnect, Alpaca, and Wealthfront.

Cybersecurity Solutions

With the rise of digital transactions and online banking, cybersecurity has become a paramount concern for FinTech companies. AI bolsters cybersecurity defences by detecting and mitigating cyber threats in real-time. AI algorithms can identify patterns indicative of malicious activities, enhancing overall cybersecurity posture. Companies like Darktrace, CrowdStrike, and Palo Alto Networks are leaders in AI-driven cybersecurity solutions for the FinTech industry.

AI-powered Credit Scoring and Underwriting

Traditional credit scoring models are being augmented or replaced by AI-driven solutions that leverage alternative data sources and advanced analytics techniques. These AI algorithms can assess creditworthiness more accurately and efficiently, enabling FinTech companies to expand access to credit and offer more competitive loan terms. Companies like ZestFinance, Upstart, and LendingClub are at the forefront of this innovation.

Example of successful implementation:

Capital One’s adoption of AI in credit decisioning has yielded impressive results, driving substantial monetary gains and improved customer experiences. By leveraging AI algorithms to analyse alternative data sources and assess creditworthiness more accurately, Capital One has expanded access to credit and offered customers more competitive loan terms. According to a report published by Capital One, the company reported a 15% increase in loan approvals and a 20% reduction in default rates since implementing AI-driven credit scoring models. This case study highlights the transformative impact of AI on traditional financial processes and its role in driving business growth and innovation (Capital One’s official report).

an image of two people at an AI company discussing team updates and future projects

How do experienced candidates in fintech/financial markets break into AI?

Transitioning into AI from a background in FinTech or financial markets is becoming increasingly common as the overlap between finance and artificial intelligence expands. Here are some strategies and advice for experienced candidates looking to make this transition.

Firstly, it’s essential to upskill in AI and machine learning. This can be achieved through online courses, bootcamps, and certifications offered by platforms like Coursera, Udacity, and edX. These resources cover machine learning algorithms, deep learning, natural language processing, and data science, equipping candidates with the necessary technical skills for AI roles.

Candidates can also showcase their AI expertise by working on AI projects within the finance domain. This could involve building predictive models for stock price forecasting, developing algorithmic trading strategies, or implementing AI-driven risk management solutions. Tangible projects demonstrate the practical application of AI skills and strengthen candidates’ profiles.

Networking plays a crucial role in breaking into artificial intelligence. Attending industry events, conferences, and meetups focused on AI and machine learning in finance provides opportunities to connect with professionals already in the field. Building relationships and seeking mentorship from AI practitioners can offer valuable insights and guidance.

Hybrid roles that combine finance and AI elements can be a viable path for candidates with expertise in both domains. Roles such as quantitative analysts specialising in AI-driven trading strategies, data scientists focused on financial data analysis, or AI researchers working on finance-specific applications leverage candidates’ existing knowledge while applying AI techniques.

Staying updated on industry trends is essential. Following reputable publications, attending webinars, and participating in online forums help candidates remain informed about emerging technologies, innovative use cases, and career opportunities in AI within the finance sector.

Candidates should highlight transferable skills relevant to artificial intelligence roles from their FinTech or financial markets experience. Emphasising analytical skills, problem-solving abilities, domain knowledge in finance, and experience working with quantitative models demonstrates value to employers.

Candidates may consider further education or specialisation in AI-related fields depending on their career goals. Pursuing advanced degrees such as a Master’s in Data Science or Artificial Intelligence, or obtaining specialised certifications in financial AI and machine learning or algorithmic trading can provide deeper technical expertise and credibility.

Graphic of an individual demonstrating artificial intelligence and how it works at a Fintech company.

What trends do we expect to see for the rest of 2024 and beyond?

Collaboration between FinTech and AI companies will intensify as both industries recognise the mutual benefits of partnership. FinTech firms will leverage AI expertise from leading AI companies to enhance their technological capabilities and develop innovative solutions tailored specifically for the FinTech sector.

One trend I expect to see in 2024 is the rise of AI-powered ESG (Environmental, Social, and Governance) solutions in FinTech. With growing awareness and emphasis on sustainability and responsible investing, AI technologies are increasingly being applied to assess ESG factors in investment decisions and risk management processes. AI algorithms can analyse vast amounts of data related to environmental impact, social responsibility, and corporate governance practices to provide insights for investors and financial institutions. Additionally, AI can help automate ESG reporting and compliance processes, enabling companies to demonstrate their commitment to sustainability more effectively. As ESG considerations become integral to investment strategies and regulatory requirements, AI-driven ESG solutions are poised to play a significant role in shaping the future of finance in 2024 and beyond.

What emerging AI technology is making waves in the FinTech space in 2024?

  1. Explainable AI (XAI) focuses on developing AI models that provide transparent explanations for their decisions and predictions. In FinTech, XAI is gaining traction due to regulatory requirements and the need for transparency in financial decision-making processes. XAI enables financial institutions to understand and interpret AI-driven outcomes, enhancing trust and compliance.
  2. Federated learning allows multiple parties to train an AI model collaboratively without sharing sensitive data. In the FinTech sector, where data privacy and security are paramount, federated learning enables financial institutions to leverage insights from decentralised data sources while preserving data privacy and confidentiality.
  3. Quantum machine learning combines quantum computing with AI techniques to solve complex computational problems efficiently. In FinTech, quantum machine learning holds promise for optimising portfolio management, risk analysis, and fraud detection by processing vast amounts of financial data with unprecedented speed and accuracy.
  4. Natural Language Processing (NLP) enables computers to understand, interpret, and generate human language. In the FinTech space, NLP is revolutionising customer service, regulatory compliance, and sentiment analysis. Chatbots powered by NLP algorithms provide personalised financial advice, while NLP-based sentiment analysis tools help investors gauge market sentiment.
  5. Generative Adversarial Networks (GANs) consist of two neural networks – a generator and a discriminator – that compete against each other to produce realistic data. In FinTech, GANs are used to generate synthetic financial data for training AI models, augment datasets, and simulate market conditions for algorithmic trading strategies.
  6. Integrating blockchain technology with AI enables the decentralised, trustless, and transparent execution of AI algorithms. In FinTech, blockchain-based AI solutions facilitate secure and auditable transactions, smart contract automation, and identity verification, reducing the need for intermediaries and enhancing operational efficiency.


These emerging AI technologies hold immense potential to drive innovation, efficiency, and disruption in the FinTech industry. As they continue to mature and gain adoption, they are expected to reshape financial services, unlock new opportunities, and address longstanding challenges in the digital economy. Overall, the convergence of AI and FinTech is reshaping the industry landscape by driving innovation, improving operational efficiency, enhancing customer experiences, and addressing critical challenges such as cybersecurity and compliance. The impact of AI disruptors in FinTech will continue to grow as companies harness the power of artificial intelligence to unlock new opportunities and navigate an increasingly complex financial ecosystem.

Rich, UK, Director

For additional insights on artificial intelligence and careers in AI, reach out to Rich at [email protected].


Regulators are working to establish robust frameworks to safeguard individuals’ privacy rights. This involves implementing stringent data protection regulations, such as the General Data Protection Regulation (GDPR) in the European Union and similar measures in other jurisdictions, to govern personal data collection, processing, and sharing.

Regulators are exploring ways to promote algorithmic explainability, requiring financial institutions to disclose how AI systems operate and how their decisions are made.

Additionally, regulators are keenly focused on safeguarding consumer rights and preventing discriminatory practices in AI-driven financial services. They are developing guidelines and standards to ensure fairness and non-discrimination in designing and implementing AI algorithms. This includes monitoring for potential biases in datasets used to train AI models and enforcing regulations that prohibit discriminatory practices in lending, insurance, and other financial services.

One of the primary challenges facing FinTechs is the complexity of merging new AI-driven solutions with legacy infrastructures. Many firms operate on outdated systems that may not easily accommodate AI’s advanced algorithms and data processing capabilities. This creates compatibility issues and requires significant effort to redesign or upgrade existing systems to integrate AI technology seamlessly.

Additionally, data quality and accessibility pose significant hurdles. AI algorithms rely on vast amounts of high-quality data to deliver accurate and reliable insights. However, companies often encounter data silos, inconsistent data formats, and data privacy concerns, hindering their ability to leverage AI effectively. Addressing these challenges involves implementing robust data governance practices, investing in data cleansing and standardisation efforts, and ensuring compliance with regulatory requirements for data protection.

Another critical challenge is talent acquisition and retention. Skilled AI professionals are in high demand, and competition for top talent is fierce. FinTech companies must attract and retain individuals with expertise in AI, machine learning, data science, and related fields to drive successful AI initiatives. This may involve offering competitive salaries, providing opportunities for professional development and upskilling, and fostering a culture of innovation and collaboration within the organisation.

To remain competitive, traditional financial institutions have embraced AI technologies to enhance operational efficiency, improve customer experiences, and address emerging challenges such as cybersecurity and compliance. Strategies have included investing in artificial intelligence research and development, forming partnerships with AI companies, and upskilling the existing workforce to leverage AI capabilities effectively.